THE ROCK: What was your motivation to get into the music business?
Lori Williams: I have performed all of my life and have always wanted to be a professional musician. Watching live performances has always motivated me and has given me the extra drive to perfect my craft as a vocalist.

THE ROCK: How do you classify your music?
Lori Williams: I am a jazz vocalist and would categorize the music that I perform as spiritual music - music that touches the soul.

THE ROCK: What attracted you to this profession?
Lori Williams: I love to sing - so this profession is more of a calling and personal passion.

THE ROCK: What made you decide to go into business for yourself?
Lori Williams: I perform with other professional groups on a regular basis; but enjoy booking for Lori Williams and Friends because I like the idea of collaborating with different musicians for various events (weddings, corporate affairs, etc.). Also, having worked in the entertainment industry (Dimensions Entertainment, Capital Records, and several radio stations), I have been given the opportunity to see how the industry works from both sides. I enjoy the challenge of putting a show together and seeing it through to the end. All of the musicians who I have worked with are top notch. I have been blessed.

THE ROCK: Why do you believe entrepreneurship to be so important?
Lori Williams: Entrepreneurship is the key to self-empowerment.

THE ROCK: What do you find are some of the upsides of owning a business?
Lori Williams: Being able to negotiate and finalize deals are definite
positives to owning a business of this sort. I also enjoy traveling and
networking with other professional artists.

THE ROCK: What about the downsides?
Lori Williams: If I overbook engagements, there can be physical fatigue due to the close timing of the events. Also, when a client does not comply with details outlined in the contract, some re-negotiations must take place - which causes me to have to think about business matters instead of concentrating solely on the music. This can be a little stressful. But all in all - things usually work out. (Thank God!)

THE ROCK: What is your best advice to someone who wants to start a business in the music industry?
Lori Williams: Pray first and then seek advise from others who have done what you're trying to do. My motto is: " Words are powerful...speak wisely. " Always be kind to those you meet and remember that learning is constant - you are never too old to gain knowledge.

THE ROCK: Who are your favorite artists?
Lori Williams: My favorites artists are Dianne Reeves, Bobby McFerrin, Al Jarreau, Shirley Horn, and Nancy Wilson.

THE ROCK: What is your purpose in doing what you do?
Lori Williams: I want to touch people with the songs that I sing. I hope they leave the shows feeling uplifted.

THE ROCK: Are you signed to a record company? If not, were you signed?
Lori Williams: No, I am not signed with a record company. My dream record company is Blue Note Records.

THE ROCK: What is the hardest thing about trying to get signed by a major record label?
Lori Williams: I would think the competition from other musicians would be the biggest challenge of getting signed.

THE ROCK: What attribute(s) is needed to become a successful entertainer?
Lori Williams: You need determination and love for your craft to become a successful entertainer.

THE ROCK: What three words best describe you?
Lori Williams:
1. Passionate
2. Sensitive
3. Talented

THE ROCK: What do you expect from your audience after a breath-taking performance?
Lori Williams: I want a spiritual connection that makes them want to hear more. When the music is right - everyone knows it.

THE ROCK: What is driving you to success?
Lori Williams: My daughter is my inspiration. I believe in my abilities; but it means more for Lauren to say, " Mom, you did a great job. "

THE ROCK: Where do you see yourself five years from now?
Lori Williams: I envision having my own CD and touring more.

THE ROCK: Where can we find you on the Internet?
Lori Williams: Please visit www.lorijazz.com

THE ROCK: Thank you, Ms. Lori Williams and best wishes.